:root{--bone:#F3EEE5;--ink:#121212;--red:#E5341D;--mute:#6b6458;--line:#d9d1c3}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bone);color:var(--ink);font:400 16px/1.55 Archivo,system-ui,sans-serif;-webkit-font-smoothing:antialiased}
a{color:inherit}
img{display:block;max-width:100%;height:auto}
.wrap{max-width:1180px;margin:0 auto;padding:0 20px}
.ftc{background:var(--ink);color:#f3eee5;font-size:12px;text-align:center;padding:7px 12px;letter-spacing:.02em}
.ticker{background:var(--red);color:#fff;overflow:hidden;white-space:nowrap;font:400 15px/1 Anton,Impact,sans-serif;letter-spacing:.08em;text-transform:uppercase}
.ticker div{display:inline-block;padding:10px 0;animation:run 38s linear infinite}
.ticker span{margin:0 26px}
@keyframes run{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.ticker div{animation:none}}
header.top{display:flex;align-items:center;justify-content:space-between;padding:16px 20px;max-width:1180px;margin:0 auto}
.logo{font:400 30px/1 Anton,Impact,sans-serif;letter-spacing:.04em;text-decoration:none;display:inline-flex;align-items:center;transform:skewX(-9deg)}
.logo i{display:inline-block;width:20px;height:6px;background:var(--red);margin-right:6px;transform:skewX(-20deg)}
nav.mn a{font-weight:600;font-size:14px;text-decoration:none;margin-left:18px;text-transform:uppercase;letter-spacing:.06em}
nav.mn a:hover{color:var(--red)}
.hero{padding:34px 0 46px;border-bottom:2px solid var(--ink)}
.hero h1{font:400 clamp(58px,13vw,168px)/.86 Anton,Impact,sans-serif;text-transform:uppercase;letter-spacing:-.005em}
.hero h1 em{font-style:normal;color:var(--red)}
.hero .sub{display:grid;grid-template-columns:1.2fr 1fr;gap:28px;margin-top:26px;align-items:end}
.hero p.lede{font-size:clamp(18px,2.2vw,22px);line-height:1.4;max-width:34ch;font-weight:500}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:0 26px;background:var(--ink);color:var(--bone);font:600 14px/1 Archivo,sans-serif;text-transform:uppercase;letter-spacing:.1em;text-decoration:none;border:0;cursor:pointer}
.btn:hover{background:var(--red)}
.btn.red{background:var(--red)}.btn.red:hover{background:var(--ink)}
.stats{display:flex;gap:28px;flex-wrap:wrap;justify-content:flex-end}
.stats b{display:block;font:400 44px/1 Anton,sans-serif;color:var(--red)}
.stats span{font-size:13px;text-transform:uppercase;letter-spacing:.08em;color:var(--mute)}
.sec{padding:56px 0}
.sec h2.big{font:400 clamp(38px,6vw,72px)/.95 Anton,sans-serif;text-transform:uppercase;margin-bottom:10px}
.sec .kick{font-size:13px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:8px}
.chips{display:flex;gap:8px;flex-wrap:wrap;margin:22px 0 26px}
.chips button{min-height:40px;padding:0 16px;border:2px solid var(--ink);background:transparent;font:600 13px/1 Archivo,sans-serif;text-transform:uppercase;letter-spacing:.06em;cursor:pointer}
.chips button.on,.chips button:hover{background:var(--ink);color:var(--bone)}
.grid{display:grid;grid-template-columns:repeat(4,1fr);gap:26px 18px}
.card .ph{position:relative;display:block;background:#fff;aspect-ratio:4/5;overflow:hidden}
.card .ph img{width:100%;height:100%;object-fit:cover;transition:transform .35s}
.card .ph:hover img{transform:scale(1.035)}
.cut{position:absolute;top:10px;left:10px;background:var(--red);color:#fff;font:400 18px/1 Anton,sans-serif;padding:7px 9px;transform:skewX(-9deg)}
.card .br{margin-top:11px;font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--mute)}
.card h3{font:600 17px/1.25 Archivo,sans-serif;margin:3px 0 6px}
.card .why{font-size:14px;color:#3b372f;line-height:1.45}
.card .pr{margin:9px 0 4px;font-size:18px}
.card .pr b{font-weight:800}.card .pr s{color:var(--mute);font-size:14px;margin-left:6px}
.card .sz{font-size:12px;color:var(--mute);margin-bottom:10px}
.card a.shop{display:flex;align-items:center;min-height:44px;font-weight:800;font-size:13px;text-transform:uppercase;letter-spacing:.08em;text-decoration:none;border-top:2px solid var(--ink)}
.card a.shop:after{content:"\2192";margin-left:auto;color:var(--red);font-size:18px}
.card a.shop:hover{color:var(--red)}
.kit{background:var(--ink);color:var(--bone)}
#house-looks{--hl-accent:#E5341D;--hl-muted:#6b6660;--hl-card:#fff;margin:26px 0}.looks noscript .row{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}
.kit .row{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin:26px 0}
.kit .row a{display:block;text-decoration:none;color:var(--bone)}
.kit .row img{background:#fff;aspect-ratio:4/5;object-fit:cover;width:100%}
.kit .row p{font-size:13px;margin-top:8px}.kit .row p b{color:#ff6b55}
.kit .tot{font:400 clamp(40px,7vw,84px)/1 Anton,sans-serif;color:var(--red)}
.dh{border-top:2px solid var(--ink);border-bottom:2px solid var(--ink)}
.dh .cols{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:26px 0}
.dh .tile{border:2px solid var(--ink);padding:22px;background:#fffdf8}
.dh .tile h3{font:400 28px/1 Anton,sans-serif;text-transform:uppercase;margin-bottom:8px}
.dh .tile p{font-size:15px;color:#3b372f}
.dh .tile .sp{font-size:12px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--red);margin-top:12px}
form.join{display:flex;gap:0;max-width:520px;margin-top:18px}
form.join input[type=email]{flex:1;min-width:0;min-height:50px;border:2px solid var(--ink);border-right:0;background:#fff;padding:0 14px;font:500 16px Archivo,sans-serif}
form.join .btn{min-height:50px}
.hp{position:absolute;left:-9999px}
.ok{display:none;font-weight:700;margin-top:14px;color:var(--red)}
.jl{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:24px}
.jl a{text-decoration:none;display:block}
.jl img{background:#fff;aspect-ratio:4/5;object-fit:cover;width:100%}
.jl h3{font:400 24px/1.05 Anton,sans-serif;text-transform:uppercase;margin:12px 0 6px}
.jl p{font-size:14px;color:#3b372f}
.list{background:var(--red);color:#fff}
.list h2.big{color:#fff}
.list form.join input[type=email]{border-color:#fff}
.list .btn{background:var(--ink)}.list .btn:hover{background:#fff;color:var(--ink)}
.list .ok{color:#fff}
footer{padding:36px 0 30px;font-size:13px;color:var(--mute)}
footer .fl{display:flex;gap:18px;flex-wrap:wrap;margin-bottom:12px}
footer .fl a{color:var(--ink);font-weight:600;text-decoration:none;min-height:44px;display:inline-flex;align-items:center}
footer .disc{max-width:70ch}
#family-strip{color:var(--ink)}
.art{max-width:720px;margin:0 auto;padding:36px 20px 20px}
.art h1{font:400 clamp(40px,8vw,76px)/.95 Anton,sans-serif;text-transform:uppercase;margin:6px 0 14px}
.art .dek{font-size:20px;font-weight:500;margin-bottom:14px}
.art .meta{font-size:13px;color:var(--mute);margin-bottom:22px;text-transform:uppercase;letter-spacing:.08em}
.art .hero-img{background:#fff;margin-bottom:28px}
.art h2{font:400 30px/1.05 Anton,sans-serif;text-transform:uppercase;margin:34px 0 10px}
.art p{font-size:18px;line-height:1.65;margin-bottom:16px}
.art p a,.art li a{color:var(--red);font-weight:600}
.picks{max-width:1000px;margin:10px auto 0;padding:0 20px}
.picks .grid{grid-template-columns:repeat(4,1fr)}
.page{max-width:720px;margin:0 auto;padding:40px 20px}
.page h1{font:400 clamp(44px,8vw,80px)/.95 Anton,sans-serif;text-transform:uppercase;margin-bottom:18px}
.page p{font-size:17px;margin-bottom:14px}
.page h2{font:400 26px/1.1 Anton,sans-serif;text-transform:uppercase;margin:26px 0 8px}
@media (max-width:900px){.grid,.picks .grid{grid-template-columns:repeat(2,1fr)}.kit .row{grid-template-columns:repeat(3,1fr)}.jl,.dh .cols{grid-template-columns:1fr}.hero .sub{grid-template-columns:1fr}.stats{justify-content:flex-start}}
@media (max-width:520px){nav.mn a{margin-left:12px;font-size:12px}.logo{font-size:26px}.grid,.picks .grid{gap:22px 12px}.card h3{font-size:15px}.card .why{display:none}.kit .row{grid-template-columns:repeat(2,1fr)}.art p{font-size:17px}.btn{padding:0 18px}}